> For the complete documentation index, see [llms.txt](https://docs.fastn.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.fastn.ai/operate/customers.md).
# Customers
Every customer using your embedded integrations.
**Customers** · `/settings/customers`
A top-level item in the sidebar's OPERATE group, beside Activity rather than inside it. Note the mismatch between where it sits and where it lives: the sidebar puts it under OPERATE, but its route is under `/settings/`. Linking to `/customers` gets you a **Page not found**.
The second line under each name is the identifier you will see again as endOrgId.
A customer is one of your customers: a container for their connections, credentials and workflow data.
### The table
| Column | Notes |
| --------------- | --------------------------------------------- |
| **Customer** | Display name, with the identifier underneath. |
| **Connections** | How many systems they have authorised. |
| **Status** | Active, or Pending admin activation. |
A count sits above the table, and **Search customers** narrows it. **View connections** on each row filters [Connections](/build/connections.md) to that customer.
### Status
**Active**: set up and usable.
**Pending admin activation**: created, but an administrator has not activated it. Its integrations will not run until they do.
### Creating a customer
**Create customer** adds one manually, which is what you want when onboarding an account before they first sign in.
The identifier is the stable one: use your own account ID rather than a display name. It is what you will see again as `endOrgId` in the [embed token](/embed/embedding.md) response, and as the final `tenant` segment of a connection ID.
### Customers and tenants
The product uses both words. **Tenant** is the column header on all three Triggers tables, and it is the last segment of the connection ID format:
```
ucl:org_::::
```
Treat them as the same thing: one isolated customer container, called a tenant wherever the plumbing shows through.
### Where customers show up elsewhere
| Surface | What it does |
| ------------------------------------ | ----------------------------------------------------------- |
| ⌘K search, **CUSTOMERS** group | Jump straight to one. |
| [Connections](/build/connections.md) | A **Customer** column on every connection. |
| Widget builder preview | The tenant selector renders the widget as a customer. |
| [Embed tab](/embed/embedding.md) | The **USER** selector scopes the generated snippet. |
| Triggers tables | A **Tenant** column on webhooks, schedulers and app events. |
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